All About

What is it?

Oh. Em. Gee. It's a social content-sharing system that learns what you like as you use it, while you're none the wiser. The more you use the site, the more it knows about you and the better it can hide all that stuff you don't like. Love videos of cats but hate videos of drunk Russians?! will figure that out. Love videos of cats, but only when they're playing with drunk Russians? Well, that's going to be a lot tougher to figure out, but we'll do our best. Love drunk Russian cats? Really? You need help. Like professional help.

Why build another social content-sharing site?

I believe that the popular aggregator sites can be improved upon. aspires to expose you to content you want to see minus:

So how does it work?

It works by combining the various pros of different social platforms while discarding their cons. Let's take a forum. It's a neat way for a community to.. well, commune but categories compartmentalize discussion, so you either have to scour all the categories to find topics of interest or you have to follow the latest posts, completely negating the category system. Reddit is even worse at this. Each community is an incredibly rigid compartment and you can miss an incredible amount of interesting content and discussion because it's sheer size makes finding interesting content in sub-communities that you're not subscribed to impossible. This makes a single catch-all system sound pretty cool, but that has it's down sides as well. You have to sort through everything, good and bad alike, to find the stuff that actually interests you. Think of your Facebook wall. You get all your friend's food pictures, motivational posts and Farmville invitations. You can unfollow a person but if they post something really cool, you're not going to see it.

Here's where begins to shine. When you create an account, begins to pay attention to the stuff you watch, like(or dislike) and submit. The more you use it, the better an idea the site has concerning what you really like to see and it can use that information to present only that content to you. You can fine tune this filter to either be very strict, showing only your historically most favoritist categories evar or you can relax it a bit, to let in things that we're pretty sure you'd like.

You don't have to use the site in this way however. You can choose to view everything posted to the site, content only in a certain category and only things you haven't previously seen before. Basically, you can make behave in any manner you choose. You can harness the sheer unadulterated genius of's favorites(for which schwim is likely to end up with a Nobel prize or at the very least, sainthood) or you can dumb the site down to perform like Reddit, Facebook or any forum in existence. You completely control how you use the site. That's pretty heavy, man.

Who runs it?


Why am I wasting my time reading this?

I'm not sure. Why don't you get started with the social side of things by viewing the very first link ever posted to